Our mission at NURU LAB is reflected in a variety of projects. Foremost amongst these is ‘West Africa to the West’; a 4-part event series which showcases the finest craftsmanship from prominent West African luxury brands to a global audience.

West Africa To The West was developed to bridge the gap between the global perception of West Africa’s sustainable craftsmanship methods, and the luxurious reality of it. We know that these methods have been developed over generations, and the heritage that come with them are a source of pride,  thus to be discussed and perceived in the “luxury” category. 

Kofar Mata Dye Pit

Kano, Nigeria

West Africa

A visit to the Emir's Palace

Kano, Nigeria

West Africa

Red Goat Skin Tannery

Kano, Nigeria, West Africa

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